Unblock your experimentation roadmap
How do you get users to talk to you?
Table of contents
🔬 Hypothesis
A hybrid go to market experience might be more effective than pure self-serve
- That said, many self-serve customers are hesitant to talk to sales too early
🎯 Metrics to track
Depending on the kind of product and go-to-market strategy, these could be useful metrics:
- # of calls booked
🔨 How to build with Bento
- In the onboarding checklist, test different positions for a step that contains a Calendly link.
- Experiment with different UI, whether unfurled or shown as a link
- Add an inline card that links to booking time. This could be on pages that offer premium features, e.g. Integrations.
How to build with
Pendo
- You can create a module in the resource center that iframes a calendar link
- You won’t be able to inject anything into the page, so to test that, you’ll need an engineer to build it
How to build with
Appcues
- Add Calendly links to CTAs in various Appcues pop-up guides, but once dismissed the link is gone.
- You also can't unfurl the link in step content for any guide type
How to build with
Chameleon
- Add Calendly links to CTAs in Chameleon pop-up guides, but once dismissed the link is gone
- You won't be able to embed guides in your product, your engineers will need to build this for you
